4 Dimensions of Tone of Voice | Interaction Design & Brand Perception

The Four Dimensions of Tone of Voice

A website’s tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.

The Impact of Interaction Design on Brand Perception

Your interaction-design decisions have measurable effects on your users’ emotions and how they perceive your brand.